Signs Media Rewrites the Rules, Proves the Future of Media Is Inclusive
As the world celebrates Deaf Awareness Month, it's also a time to shine a light on Signs Media, a company that has revolutionized Kenya's media landscape. Since its founding in 2011, Signs Media has been a beacon of inclusivity, built on the principle that everyone deserves to have their stories told and their voices heard.
Born from the frustrations of being ignored by mainstream platforms, Signs Media turned its rejection into fuel, daring to create a broadcasting revolution centered on one uncompromising value: inclusivity.
The story began with countless pitches, turned away by “ordinary” media. But with grit and vision, Signs Media secured its broadcast license and built from scratch -not by mimicking others, but by prioritizing sign language interpretation, translation, and universal access right from day one. What others treated as an afterthought, Signs Media turned into its defining identity.
Today, it is not just a TV station; it is a movement for representation, powered by uniquely talented Persons with Disabilities (PWDs) - storytellers, creators, and show hosts who prove that excellence knows no barriers.
The Stars of Signs: Voices That Shine
The Breakfast Show is hosted by Alan Herbert, who is a person with albinism and commands the airwaves with his energetic style, waking up Kenya with bold conversations and a dose of morning motivation.
The elegant Edna Kahindi, a deaf presenter, graces the screen with the Glamour Show, a celebration of beauty pageantry, fashion, and lifestyle trends.
Looking to learn sign language? Worry no more! Wairimu Ruth, a deaf host, brings a show that teaches valuable lessons on sign language.
On the Lifestyle Show, Catherine Ngovi, who is also a deaf presenter, provides insightful features on wellness, healthy living, and fashion, redefining what it means to live life to the fullest.
Jonah Simba, who is visually impaired, brings depth and serenity to Treasures of Life, a show that encourages viewers to pause, reflect, and reconnect with their inner selves.
The brave and inspiring Videliz Njoki, a deaf presenter, hosts The Voice Show, an eagle-eyed look at policy, advocacy, and the lived experiences of PWDs.
Sports get a makeover with Sport City, hosted by a one-of-a-kind trio: Elvis Odhiambo (deaf), Felix Makona (physically impaired), and Christopher Mwololo (visually impaired) joined by a charismatic sports enthusiast, Bill Clinton Odhiamb. Together, they deliver a sizzling sports show that never fails to hit the mark.
For a dose of laughter, the Sign Out Loud show features Ben Werangai, Ruth Wairimu, and the crew, who deliver hilarious comic relief, sketches, and satire that keep audiences rolling with joy.
And for the Gen Z crowd, there's the electric Vibe Check, hosted by the dynamic trio Khendy K, Don the Don, and Nduku 254. They connect inclusivity with pop culture, tackling hot topics and offering fresh perspectives.
And when Thursday rolls around, it's a throwback to the classics, because as they say, old is gold. DJ Smollet, who has albinism, brings you the best of old memories with the Rhumba. He doubles up the energy at the Reggae fest alongside Kendy Kay.
Building on this vibrant lineup, Signs Digital TV extends the platform into the global digital arena. It’s not just about broadcasting; it’s about building communities online. Vibe Check, Hashtag, and other shows resonate especially with youth, while documentaries, lifestyle programs, and policy discussions showcase the sophistication of inclusive productions.
Signs Media Kenya has “come of age.” With its bold productions, professional hosts, and an expanding digital presence, Signs Media is now seeking strategic partnerships. The company, known for its unique and accessible website, is looking to collaborate with local brands, government agencies, and international organizations to champion inclusivity on a global scale.
By highlighting the passions, experiences, and strengths of PWDs, Signs Media is rewriting the rules of media. No longer on the outside, PWDs are at the center — leading, hosting, producing, and shaping narratives.
Signs Media Kenya is more than just TV. It is a symbol of resilience, innovation, and empowerment. It represents people rising tall, telling their own stories, and creating a media culture where no one is invisible.
From mainstream rejection to industry leadership, Signs Media has proven one truth beyond doubt: when inclusivity leads, excellence follows.
And as the lights shine on its shows and its digital platforms beam across the globe, Signs Media Kenya boldly declares: The future of media is inclusive. The future is now.
Tags: Deaf Awareness Deaf Community Deaf Culture Deaf Awareness Month Signs Media Kenya Limited Editor's Pick
Share this article
Selestine Nyongesa
An editor at Signs Tv
Experienced and versatile writer, dedicated to using my exceptional writing and editing skills to inform and advocate. My work focuses on educating and entertaining readers on a range of topics, with a particular expertise in matters of disability.
View articles