LG Electronics has sponsored Wazalenda Hockey Club to a tune of Ksh300, 000 ahead of the 2023 season.
The move seeks to give hope to many for the future by strengthening and sustainably transforming the lives of the community through sports.
Speaking while making the announcement, LG Electronics EA Corporate marketing manager Maureen Kemunto said;
“We believe in the power of sports to bring people together and create positive change in our communities. Therefore, we are delighted to extend our support to Wazalendo Hockey Club and are eager to see the positive impact this partnership will have on the club and the wider community.”
Founded 28 years ago, Wazalendo Hockey Club is focused on developing young players in the sport through identification, mentoring and providing an opportunity to young talented players, especially in the informal settlements of Mukuru slum and around South B where the club training field is situated.
The club has over 150 registered members and players, has managed to register three teams at different levels of league competition and in two scenarios managed to represent Kenya in the Africa Club of Club championship (2007 and 2021) in Cairo and Accra respectively after emerging 1st runners up in the Kenya hockey premier league competitions.
Wazalendo Hockey Club president Peter Karanja expressed his gratitude for the sponsorship noting that it will make a huge difference in uplifting the team spirit and encouraging upcoming hockey players in the community.
“We are thrilled to have LG Electronics as our partner and to receive their generous financial support. This partnership will help us to develop our players and compete at the highest level. Indeed, this is an exciting development for both organizations and a testament to the power of sport to bring people together,” Said Karanja.
The sponsorship will not only help the club conduct its mandate but will also grow the LG brand through different marketing strategies at the club.