Kenya Breweries has boosted Kisumu Rugby FC with a sponsorship of Sh2 million ahead of this weekend’s Dala Sevens to be held at Jomo Kenyatta Stadium.
Dala Sevens, hosting the fourth leg of the 2022 National Sevens Circuit, will be making a return to the lakeside city after a two-year break due to the Covid-19 pandemic.
Due to the nature of the sponsorship, Tusker brand which is celebrating a 100-year milestone has acquired the rights to the tournament as an official alcohol beverage partner and will also sponsor the event’s after-party.
The donation follows similar sponsorships by the company for the just concluded Kabeberi Memorial Sevens, which kicked off the National Rugby Sevens Circuit, and Christie Sevens both of which were played at the RFUEA grounds in Nairobi, and Driftwood Sevens held in Mombasa a fortnight ago.
Tusker brand marketing manager Jean Okech said they are happy to be associated with the tournament and are hopeful that the sponsorship will ensure its success.
“We are very proud to once again announce our sponsorship for this year’s Dala Sevens. For many years, this tournament has been one of the most exciting in the Series Calendar and that’s thanks to the high level of competition and the enthusiasm of the fans from the region,” he said.
He added “We are hopeful that this year’s event, which is returning after two years, will live up to its expectations and that our sponsorship will contribute to its success.”
According to Dala Sevens tournament director, Erick Ondieki they are happy to have KBL and Tusker on board for this year’s Dala Sevens.
“Preparations for the event are fully complete with all teams confirmed and drawn up. Going by the high level of competitiveness that we have seen in the previous rounds of the series, we expect nothing short of top performances from the teams.”
“We also expect a great turn-out of rugby fans to come out in their numbers as they have always done in the past to cheer on their teams and enjoy themselves at the event,” added Ondieki.
The tournament is set to feature some of the top Sevens teams in the circuit including Driftwood Sevens champions Mwamba who have been pooled alongside Nondescripts, Nakuru RFC, and hosts Kisumu RFC.