The Coca-Cola Company on Thursday launched the second season of its music platform, COKE STUDIO, in Nairobi Kenya.
The platform is set to bring the most exciting emerging and breakthrough artists from all corners of the world together to create ‘Real Magic’.
According to a press release to the newsrooms, COKE STUDIO returns with new artist collision song releases and a program of festival sponsorships, live performances, AR and digital content, and on-pack experiences which will allow audiences to discover new music wherever they are in the world.
Kenya’s renowned rapper Khaligraph Jones and the multi-award-winning singer-songwriter Nikita Kering will be part of this year’s lineup; the two will work alongside some of Africa’s top talented artists to reimagine their hottest tracks into new and unique musical experiences.
As the brand’s philosophy goes ‘Real Magic’ Coke studio presents a platform to celebrate the magic of human connection and the belief that our differences make the world a richer and more interesting place.
First launched in Pakistan in 2008 and re-launched globally in May 2022, COKE STUDIO builds on Coca-Cola’s prevalent role in shaping music culture today and connecting fans with the music and artists of the moment they love.
COKE STUDIO aims to engage Gen Z music lovers from around the world and connect to the ethos of being your authentic self through collaborations with breakthrough artists who stand strong in their identity.
The platform set to run from May – September 2023 will also see Jon Batiste and 18 of the biggest breakthrough music artists of the moment from South Africa, Egypt, the US, the UK, Canada, South Africa, Colombia, India, Pakistan, Bangladesh, Turkey, China, Korea, and the Philippines join.
Speaking during the launch, Isabelle Kariuki- Rostom, Coca-Cola’s Marketing Director East and Central Africa said, ” “We are excited to be launching COKE STUDIO™2023. This season offers a rare opportunity for Coca-Cola to engage with a new generation of consumers, particularly Gen Zs. For a generation exposed to the whole universe at the touch of a button, we are elated to bring the experience of a new cross-cultural fusion closer to home. Through local and international collaborations, we intend to create music that unlocks uplifting experiences by highlighting the real magic that lives in unexpected connections through border-transcending alliances.”
Since its inception in 2017, Coke Studio has established a strong presence in Kenya and has now expanded into a global property poised to foster even greater consumer engagement.
Cocacola has assured audiences of an array of exciting initiatives, including increased partnerships with festivals, listening parties, and campus tours across the country to further connect with our fans.
The company will also unveil a web-based platform that offers exclusive access to behind-the-scenes content and new music releases from partner artists, featuring a diverse mix of global, regional, and local talent.
The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories. The company’s portfolio of sparkling soft drink brands includes Coca-Cola, Sprite, and Fanta.
Its hydration, sports, coffee, and tea brands include Dasani, Smartwater, Vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest, and Ayataka.
The company also has a variety of nutrition, juice, dairy, and plant-based beverage brands which include Minute Maid, Simply, innocent, Del Valle, fairlife, and AdeS.