The notification asked users to either agree with the new terms or delete their accounts. In what seems like a miscalculation on the company’s part, many users decided to delete their accounts and move to competitors, Telegram and Signal.
Whatsapp said that the update had cause confusion and backlash from users who perhaps had misunderstood the message. They therefore sought to clarify the issue.
“We’ve heard from so many people how much confusion there is around our recent update,” the company wrote Friday in a blog post. “There’s been a lot of misinformation causing concern and we want to help everyone understand our principles and the facts.”
Whatsapp emphasized on the fact that its messages are end-to-end encrypted, meaning only the sender and the recepient can read them. They also reassured clients that those messages are not stored on Facebook’s servers.
According to the popular messaging app, a lot of businesses and consumers are using Whatsapp to shop. As a result, the company has been focused on developing the right messaging tools for businesses.
The updated privacy was intended to let users know that those (business) messages, would be stored on Facebook-owned servers. Facebook however says that it has no intention of using or accessing the messages for any type of ad targeting.
The delivery of the message might have left a lot of users confused, hence the mass exodus to other messaging apps.
Whatsapp further clarified that the update would not affect private messages between family and friends.
“While not everyone shops with a business on WhatsApp today, we think that more people will choose to do so in the future and it’s important people are aware of these services,” the company wrote. “This update does not expand our ability to share data with Facebook.”