West Ham United Women Teams Up with Mobibodi in Bold, Industry-First Partnership
West Ham United Women have forged a trailblazing collaboration with Modibodi, the global leader in leak-proof period apparel, positioning the brand as the exclusive “back of shorts” sponsor and official period‑proof underwear partner for the 2025/26 season. It’s the first time a menstrual wellness brand will feature on-kit in the Women’s Super League (WSL), making headlines across the sport.
Modibodi’s logo will appear prominently on the rear of the players’ shorts during WSL and domestic cup competitions, offering unprecedented visibility across pitchside boards, press backdrops, and digital platforms.
Building on previous strides—such as switching from white to period-friendly kit colors—the club continues its mission to normalize menstrual conversation in women’s sport and empower female athletes. Modibodi’s vision aligns perfectly with this purpose: to help end the stigma that causes one in two girls to skip sport during their period.
The partnership goes beyond branding. A limited-edition co-branded apparel line, developed in consultation with the players, will launch later this season. The collection, designed in West Ham’s iconic claret, blue, and black, aims to spark public dialogue and build confidence among girls and women who face period-related barriers.
Rebecca Rowley, West Ham’s Head of Partnerships, said, “We have been truly inspired by Modibodi’s commitment to creating positive change… this partnership will drive true step‑change in the industry.”
West Ham’s decision transforms the women’s game by placing menstrual wellness on the uniform—affirming that inclusive design and sponsorship can challenge deeply rooted taboos.
This isn't just branding—it aligns value-driven messaging with on-field visibility, drawing attention to the intersection of performance and empowerment.
Developing apparel alongside players emphasizes meaningful collaboration and builds trust with the intended audience.
For Modibodi, this elevates their global mission—normalizing period protection in sport and nudging the industry toward broader acceptance and practical support.
West Ham and Modibodi are redefining what's possible in sport—championing confidence and inclusion for every girl, every month. Explore their co‑branded collection and help normalize period positivity in the game.
Tags: West Ham
