No More Struggles, Computerized Make-up Applicator For Persons With Disabilities


The beauty industry is now becoming more successful in its inclusivity and representation of persons with disabilities through innovations that have reduced their struggles and frustrations while using different beauty products.

L’oréal, the world’s largest cosmetic company introduced Hapta, a new motorized lipstick tool designed for persons with disabilities.

The tool will be the first handheld, ultra–precise computerized makeup applicator that has been designed for people with limited hand and arm mobility. It will help them to steadily apply the lipstick in their comfort.

The utilitarian applier utilizes built in smart motion sensors and a suite of customizable attachments that give the user a range of motion. According to Lòréal the tool will offer precise control required for perfect application.     

‘’We are proud to reveal our new beauty tech prototype, Hapta. This is our first AI-powered motion-stabilizing beauty device to help makeup become more accessible for all, ’’the beauty company tweeted.

Hapta attaches to the hand with a strap, with an additional magnetic attachment that allows for 360 degrees of rotation and 180 degrees flexion.

The device comes with a built-in battery and a device charging which results in one hour continuous use.

Over the years, the beauty company which is focused on inventing the future of beauty and becoming a beauty tech powerhouse has developed innovative technology to help in different purposes.

Among their major inventions is L’Oréal Brow Magic, which enables the user to achieve the desired eyebrow look based on their natural brow and facial features.

Innovated by L’Oréal in partnership with Prinker ,a pioneer in printed ,non-permanent tattoos ,the L’Oréal Brow Magic gives perfect results ,using 2400 tiny nozzles and printing technology with up to 1200 drops per inch printing resolution.

This is the first handheld, electronic brow makeup applier that provides its users with their most pinpoint brow shape in seconds.

“For L’Oréal, the future of beauty is inclusive. And this future will be made more accessible by technology. The two consumer technologies we are unveiling this year at CES represent the true purpose of our company: to create the beauty that moves the world.” said Nicolas Hieronimus, CEO of the L’Oréal Group.

While expressing his excitement about the major developments that the company has made over time, Guive Balooch, L’Oréal Global Head of Research and Innovation’s Tech Incubator said, “When beauty, technology, and creativity come together to solve big challenges and make people’s lives better, that is when I feel we’ve done a good job and succeeded. This year, we’re excited about our launches. We have two and they both fall under this of accessibility and assisted technology.”

Under development by L’Oréal scientists and engineers, Hapta will incorporate technology that was originally created by Verily to stabilize and level utensils to give people with limited hand and arm mobility the ability to eat with confidence and independence.

Guive further revealed that L’Oréal is actively working on new color cosmetic categories.

“We would hope that every year we’ll unveil a new product. We’re working on mascara as well, and then we’ll do eye shadow and blush and foundation. In the coming two to three years we’ll be able to test, adjust and bring new versions of makeup applicators to the market.”



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