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DCCAK Gives Sheryl Gabriella And Baha Seven Days To Apologise Over Content Controversy

News Updated: 21 July 2026 17:13 EAT
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The Digital Content Creators Association of Kenya (DCCAK) has given content creators Sheryl Gabriella and Robert Mbaya, popularly known as Baha, seven days to issue a public apology over explicit content linked to them that has sparked public debate.

The association said the directive was part of efforts to promote responsible digital content creation and uphold ethical standards within Kenya’s growing online creator industry.

DCCAK warned that failure by the two creators to comply with the demand could result in further action, including possible engagement with relevant regulatory bodies.

The controversy emerged after alleged private material associated with Sheryl Gabriella circulated online, attracting widespread discussions on digital privacy, consent and accountability.

Baha, who became widely known for his role as Baha in the former Citizen TV drama series Machachari, was also named by the association in connection with the issue.

The creators’ association said it was also monitoring other individuals, including Alicia Kanini, over content it believes may not align with acceptable digital standards.

The matter has attracted reactions from different sections of the public, with debates focusing on the responsibility of online personalities and the limits of digital expression.

Nairobi County official Geoffrey Mosiria has also commented on the controversy, calling for action over content he described as inappropriate and raising concerns about its impact on society.

The issue has renewed discussions on Kenya’s laws relating to the sharing of private digital material, online safety and the protection of individuals’ rights in the digital space.

DCCAK has not publicly outlined the specific regulatory steps it would take should the seven-day deadline lapse without an apology from the two creators.

As of the latest reports, Sheryl Gabriella and Robert Mbaya had not issued a public apology in response to the association’s directive.

The controversy comes at a time when Kenya’s digital creator industry continues to expand, increasing calls for creators to balance online influence with responsibility and respect for digital ethics.


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