Business Updated: 27 January 2025 12:31 EAT 63 Views | ~ 1 minute

CFAO Mobility Kenya acquires TYDIA to become the official distributor of Michelin and BF Goodrich Tyres

CFAO Mobility Kenya has announced the acquisition of Tyre Distribution Africa (TYDIA) to become the official distributor of Michelin and BF Goodrich tyres in East Africa. This strategic acquisition underscores CFAO Mobility Kenya’s commitment to enhancing its offerings in the automotive sector and delivering exceptional solutions to customers across the region.

TYDIA, a key player in tyre distribution across East Africa, has built a reputation for delivering high-quality tyre options catering to diverse customer needs. From passenger cars to commercial and construction vehicles, TYDIA’s portfolio has ensured faster delivery and product availability across all segments.

With this acquisition, CFAO Mobility Kenya is poised to strengthen its distribution network, ensuring even greater availability of Michelin and BF Goodrich tyres across both wholesale and retail customer segments. Plans for future product line enhancements are already underway, further cementing CFAO Mobility Kenya’s role as a trusted partner in the tyre industry.

CFAO Mobility Kenya Managing Director, Arvinder Reel, emphasized the significance of this milestone: “This acquisition is a transformative step in our journey to redefine automotive solutions in East Africa, as the appointed distributors for Michelin and BF Goodrich tyres in Kenya. By integrating a tyre department into our robust mobility solution offering, we are enhancing our value proposition and cementing our position as a one stop shop for all mobility needs, for our customers.” Further our extensive branch network enhances access to both our wholesale and retail customers across the country, meeting their tyre needs conveniently while delivering the quality and reliability.”

The new Tyre Department at CFAO Mobility Kenya will seek to tap into new customer segments, while leveraging on the expertise and product innovation from the respective OEMs, offering seamless service to customers and partners.

“Through this acquisition, we reaffirm our commitment to providing innovative and high quality mobility solutions tailored to Kenya’s diverse terrain and driving conditions. Our customers can expect the same exceptional service they’ve come to trust, now reinforced by CFAO Mobility Kenya’s extensive network and expertise,” Mr. Reel added.

As CFAO Mobility Kenya ushers in this new chapter, it remains dedicated to fostering long-term relationships with stakeholders, empowering customers with superior products, and contributing to the growth of the tyre industry in Kenya and beyond.

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