Sanlam Kenya Plc Has Rebranded to Sanlam Allianz Holdings (Kenya) PLC

Business Updated: 26 November 2025 14:26 EAT

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Listed non-banking financial services firm Sanlam Kenya Plc has officially rebranded to Sanlam Allianz Holdings (Kenya) PLC (“SanlamAllianz Kenya”).

The name change follows the recent formation of a joint venture between Sanlam and Allianz, establishing Sanlam Kenya Plc as Africa’s largest non-banking financial services entity, with more than 200 years’ combined experience on the continent and beyond.

Speaking when he confirmed the official rebrand, SanlamAllianz Kenya Group CEO Dr Nyamemba Patrick Tumbo said the name change reflects a continental commitment to raise the bar on the delivery of non-banking financial services with localised attention.

He added that the firm’s subsidiaries, Sanlam Allianz Life Insurance (Kenya) Limited (“SanlamAllianz Life Insurance Kenya”) and Sanlam Allianz General Insurance (Kenya) Limited (“SanlamAllianz General Insurance Kenya”), will continue to be headed by Ms Jacqueline Karasha and Mr George Kuria respectively.

As part of the rebrand, preceded by shareholder and regulatory approvals, Dr Tumbo reiterated that the firm will enhance its client experience and distribution capacities through the deployment of innovative technology-based solutions.

“The rebrand heralds a new dawn for us as SanlamAllianz, enhancing our corporate commitment to advance our market effectiveness in the provision of quality, client-focused life and general insurance products,” he said, adding that the firm will tap into the wider SanlamAllianz resources and technical know-how to deliver exceptional services and solutions. SanlamAllianz operates in 26 countries and holds a combined total group equity value of over 33 billion South African rand (approximately 2 billion euros).

On his part, SanlamAllianz Chief Executive Officer Mr Heinie Werth said, “Our ambition as SanlamAllianz is to be among the top-three players in all our markets, and we will provide our full support to SanlamAllianz Kenya as it strives towards this ambition.”

To achieve this, he said that the local team will follow a shared value approach with its staff, clients, business partners and shareholders, as well as the markets, communities and countries in which it operates.

The company’s strategy centers on four key pillars. First, regarding Markets and Clients, the firm aims to leverage its position as a continental leader in life and general insurance to increase client access to its products and services through innovative, client-centric methods.

Second, concerning Economic and Social Impact, the company is committed to demonstrating good corporate citizenship by embracing Environmental, Social, and Governance (ESG) principles, thereby having a positive impact on its local economies.

Third, from a Financial standpoint, the consistent delivery on its key financial metrics is crucial for ensuring it provides sustainable economic value to its shareholders.

Finally, the People pillar focuses on empowering its employees through a high-performance, engaging culture, which is essential for attracting, building, and retaining a skilled and confident talent pool that will ultimately drive the success of the business.

Being part of an international, market-leading company, SanlamAllianz Kenya is now uniquely positioned to enhance its operations. This status will enable the local entity to collaborate, share knowledge, and innovate on a large scale.

This sharing of global best practices and resources is intended to facilitate the development of best-in-class solutions that empower future generations to become financially confident, secure, and prosperous.