Safaricom Launches Programs to Empower Boda Boda Riders and Drivers
Caption: PHOTO COURTESY
Boda Boda riders and ride-hailing drivers are set to benefit from two new Safaricom initiatives, Ofa Ya Boda Boda and Bundle Ya Deree, which aim to provide them with affordable connectivity, fuel discounts, and financial support.
The tailored solutions are set to transform the livelihoods of operators by combining affordable voice and data bundles with free access to essential navigation and ride-hailing apps, ensuring they stay connected throughout their workday.
Beyond connectivity, the new propositions also focus on the safety and security of operators. They include subsidized insurance covers for accidents, illness, or loss of income, along with training on financial literacy and road safety.
Additionally, Safaricom has launched Safire Connect empowerment forums, where riders and drivers can learn about entrepreneurship, digital skills, and AI fluency.
A key part of the initiative is a partnership with Vivo Energy Kenya. Drivers on the Bundle Ya Dere plan will soon enjoy fuel discounts on Shell FuelSave Unleaded and V-Power every Friday at all Shell outlets nationwide.
"We understand the challenges faced by Kenyans in the transport sector, especially with the rising cost of operations. Through our partnership with Safaricom, we aim to ease this burden, with the fuel discounts to drivers being a significant boost for operators," said Patrick Masinde, Retail Manager at Vivo Energy Kenya.
Fawzia Ali-Kimanthi, Chief Consumer Business Officer at Safaricom PLC, highlighted the company's purpose.
"Our purpose is to transform lives by empowering people to people, opportunity, and knowledge. With Ofa Ya Boda Boda and Bundle Ya Deree, we achieve the three in a single act, offer connectivity, safety, insurance, and financial empowerment to this vital sector."
Boda boda riders can access the offer by dialing *544*8#, while online cab drivers can dial *544*6# to get started.
Tags: Safaricom Boda Boda Shell Editor's Pick Vivo Energy Kenya
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Selestine Nyongesa
An editor at Signs Tv
Experienced and versatile writer, dedicated to using my exceptional writing and editing skills to inform and advocate. My work focuses on educating and entertaining readers on a range of topics, with a particular expertise in matters of disability.
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