KCB Bank and Signs Media Kenya Explore Partnership on Inclusive Banking Solutions

Business Updated: 29 September 2025 09:41 EAT

KCB Bank Limited and Signs Media Kenya Limited recently met to explore opportunities for a potential partnership that will deliver inclusive financial solutions for the Deaf and hard-of-hearing community.

The discussions focused on assistALL, a mobile application that provides on-demand Sign Language Interpretation (SLI) services. The app connects Deaf clients with qualified interpreters in real time, enabling seamless communication with banking staff inside participating branches.

“This exploration underscores our commitment to creating an inclusive financial ecosystem where no customer is left behind,” said Rosalind Gichuru, KCB Group Director Marketing and Communication. She added, “Through technology like assistALL, we aim to be truly inclusive, eliminate communication barriers, and uphold our brand promise — For People, For Better.”

Luke Muleka, Founder and Managing Director of Signs Media Kenya, noted, "This potential partnership marks a milestone in ensuring equal access to essential services. assistALL is not just an app, it is a lifeline for Deaf clients seeking independence, dignity, and privacy in financial transactions. Hence, connecting Deaf customers with qualified interpreters in real time will ensure smooth communication, and Deaf clients can access interpretation services directly inside participating KCB branches."

The assistALL app is available on the Play Store, iOS, web, and as a mini app on the M-Pesa Super App. It allows Deaf customers to connect with interpreters during banking hall visits, reach the KCB Contact Centre, and access guidance remotely and free of charge.

The initiative also resonates with the global call to recognize sign language rights as fundamental human rights, highlighted during International Deaf Awareness Week 2025, under the theme “No Human Rights Without Sign Language Rights.”

As financial services evolve in the digital age, inclusivity must remain a priority. The discussions between KCB Bank and Signs Media Kenya Limited signal a bold step towards a future where accessibility is built into service delivery.

With assistALL, Deaf customers will no longer be pushed to the margins of banking. Instead, they will access services with confidence, independence, and empowerment.