Business Updated: 24 February 2025 12:51 EAT 19 Views | ~ 1 minute

CFAO Mobility Kenya Unveils the BFGoodrich KO3 Tyre: A New Era of Off-Road Excellence

CFAO Mobility Kenya has launched the BFGoodrich KO3, the latest innovation in off-road tyre technology. It is designed to deliver unmatched traction, treadwear, and toughness for Kenya’s challenging terrains.

BFGoodrich has been at the forefront of tyre innovation for over 150 years, with a legacy rooted in motorsports, adventure, and off-road supremacy. From dominating the Dakar Rally to excelling in the toughest terrains worldwide, BFGoodrich tyres have set industry standards for durability and reliability. With the launch of the KO3 Tyre, Kenyan drivers; including fleet operators, 4x4 enthusiasts, and off-road adventurers can now experience the same world-class performance.

The KO3 is a true game-changer, engineered to outperform its predecessor, the KO2, with advanced features tailored for Kenya’s diverse landscapes. Upgraded toughness, enhanced traction, and extended tread life make the KO3 Tyre ideal for rocky trails, muddy roads, sandy dunes, and urban commutes. Reinforced sidewalls and a redefined tread pattern ensure superior durability, enabling drivers to push the limits without compromise.

Recognizing the needs of Kenya’s growing off-road community, the KO3 Tyre is strategically positioned to cater to owners of Toyota Hilux, Land Cruiser, and other off-road SUVs. To further strengthen engagement, CFAO Mobility Kenya is launching the Hilux Owners Club, a platform designed to unite enthusiasts, professionals, and fleet operators. This initiative will enhance after-sales support, community-building, and loyalty among off-road drivers.

To celebrate this launch, guests had the opportunity to experience the KO3 tyre in action through simulation tests, engage with industry experts, and take advantage of exclusive promotions. The event showcased how the KO3 is more than just a tyre, it’s a commitment to performance, reliability, and adventure.

Speaking at the event, Mr. Julien Piogier,General Manager Equipment, CFAO Mobility Kenya emphasized the significance of this launch: “Today, we witnessed the KO3 tyre exceed expectations, proving its superior traction, treadwear, and toughness in live demonstrations. With countrywide distribution through CFAO and leading partners, we are ensuring that this high-performance tyre is accessible and affordable for all. Additionally, the Hilux Owners Club will revolutionize after-sales engagement, making every off-road journey more rewarding.

CFAO Mobility Kenya remains dedicated to supporting Kenya’s 4x4 drivers, fleet owners, and adventure seekers. Through strategic partnerships with dealers, garages, and clubs, we are committed to expanding availability and servicing, ensuring that every driver experiences the KO3 tyre difference.

Tags: Cfao Motors Cfao Motors Kenya